Don’t be the generic tennis shoe

by csp@dmin | Mar 20, 2023 | Personal Branding, Self growth

I often get the question, what is personal branding? Why is it important?

Think about it likes this. Compare a generic, white tennis shoe to a white tennis shoe with a brand on. Which one is perceived more valuable? Which is more expensive? Which one will people stand in line for? We all know the answer to that.

Let’s also do a comparison between being a practitioner vs a personality in your brand. Take Dr. Phil as an example. He is not the best psychologist in the world but he is the personality in his business and I imagine he can charge what he likes for a session and there are people who will think he is worth it.

So your headshot is your book cover, your personal branding images tells the story about you, your brand and your personality. What you stand for, who you are and that attracts the right people to you, who shares values and identities with you. We all like to do business with other humans that we know, like and trust, that we can relate to and identify with.

By showing up online and telling people about it you become more than just a generic tennis shoe, you stand out and differentiate yourself.

If you are ready to explore this more and have elevated branding images that matches the level of service you provide, simply fill out my form on the website and let’s get you started!